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Peer Support Specialist

Dr. Robert Booker

Peer Support Specialist

Dr. Robert Booker

Mental Health

In social psychology, collective narcissism (or group narcissism) is the tendency to exaggerate the positive image and importance of a group to which one belongs.[1][2] While the classic definition of narcissism focuses on the individual, collective narcissism extends this concept to similar excessively high opinions of a person's social group, and suggests that a group can function as a narcissistic entity.[1]


Collective narcissism is related to ethnocentrism. While ethnocentrism is an assertion of the ingroup's supremacy, collective narcissism is a self-defensive tendency to invest unfulfilled self-entitlement into a belief in an ingroup's uniqueness and greatness. Thus, the ingroup is expected to become a vehicle of actualisation of frustrated self-entitlement.[2] In addition, ethnocentrism primarily focuses on self-centeredness at an ethnic or cultural level, while collective narcissism is extended to any type of ingroup.[1][3]


Collective narcissism is associated with intergroup hostility.[2]


Development of the concept

In Sigmund Freud's 1922 study Group Psychology and the Analysis of the Ego, he noted how every little canton looks down upon the others with contempt,[4] as an instance of what would later to be termed Freud's theory of collective narcissism.[5] Wilhelm Reich and Isaiah Berlin explored what the latter called the rise of modern national narcissism: the self-adoration of peoples.[6] "Group narcissism" is described in a 1973 book entitled The Anatomy of Human Destructiveness by psychologist Erich Fromm.[7] In the 1990s, Pierre Bourdieu wrote of a sort of collective narcissism affecting intellectual groups, inclining them to turn a complacent gaze on themselves.[8] Noting how people's desire to see their own groups as better than other groups can lead to intergroup bias, Henri Tajfel approached the same phenomena in the seventies and eighties, so as to create social identity theory, which argues that people's motivation to obtain positive self-esteem from their group memberships is one driving-force behind in-group bias.[9] Sam Vaknin wrote an essay about "collective narcissism" in 2002, in his book "Malignant Self-love: Narcissism revisited".[10] The term "collective narcissism" was highlighted anew by researcher Agnieszka Golec de Zavala[11][1][2][12][13] who created the Collective Narcissism Scale[1] and developed research on intergroup and political consequences of collective narcissism. People who score high on the Collective Narcissists Scale agree that their group's importance and worth are not sufficiently recognised by others and that their group deserves special treatment. They insist that their group must obtain special recognition and respect.


The Scale was modelled on the Narcissistic Personality Inventory. However, collective and individual narcissism are modestly correlated. Only collective narcissism predicts intergroup behaviours and attitudes. Collective narcissism is related to vulnerable narcissism (individual narcissism manifesting as distrustful and neurotic interpersonal style), and grandiose narcissism (individual narcissism manifesting as exceedingly self-aggrandising interpersonal style) and to low self-esteem.[11][14] This is in line with the theorising of Theodore Adorno who proposed that collective narcissism motivated support for the Nazi politics in Germany and was a response to undermined sense of self-worth.[15]


Characteristics and consequences

Collective narcissism is characterized by the members of a group holding an inflated view of their ingroup which requires constant external validation.[16] Collective narcissism can be exhibited by an individual on behalf of any social group or by a group as a whole. Research participants found that they could apply statements of the Collective Narcissism Scale to various groups: national, ethnic, religious, ideological, political, students of the same university, fans of the same football team, professional groups and organizations[1] Collectively narcissistic groups require external validation, just as individual narcissists do.[17] Organizations and groups who exhibit this behavior typically try to protect their identities through rewarding group-building behavior (this is positive reinforcement).[17]


Collective narcissism predicts retaliatory hostility to past, present, actual and imagined offences to the ingroup and negative attitudes towards groups perceived as threatening.[2][12] It predicts constantly feeling threatened in intergroup situations that require a stretch of imagination to be perceived as insulting or threatening. For example, in Turkey, collective narcissists felt humiliated by the Turkish wait to be admitted to the European Union. After a transgression as petty as a joke made by a Polish celebrity about the country's government, Polish collective narcissists threatened physical punishment and openly rejoiced in the misfortunes of the "offender".[12] Collective narcissism predicts conspiracy thinking about secretive malevolent actions of outgroups.[18]

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