Sincerity – this subscale measures a person's (un)willingness to be manipulative or dishonest in their dealings with other people in order to achieve a desired outcome. High scorers are unwilling to be dishonest or manipulative towards others.
Fairness – this subscale measures (un)willingness to cheat or steal in order to get ahead, as well as people's tendency to use fraud, be corrupt, or take advantage of others. High scorers have integrity and behave in a manner that treats all parties fairly and equitably.
Greed Avoidance – this scale measures the value a person places on things like wealth, status, and expensive "toys". Low scorers wish to display their money and luxury, whereas high scorers are less concerned with obtaining wealth and status.
Modesty – this scale measures a person's beliefs about him/herself in relation to others—high scorers see themselves as "no better" than anyone else, whereas low scorers feel they deserve special treatment and more respect than others.
Each subscale contains items that measure both the trait and the opposite of the trait (e.g. the sincerity scale has items that measure both sincerity and insincerity, with insincerity scores being reverse coded). Each item is measured on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree). In the 100-item version of the HEXACO questionnaire, each subscale has 4 items, which are averaged together to get individual subset scores, that are then averaged together to get each facet score.